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The Election Season Pinocchios
By Al Ruechel | 10-09-02

No, I do not believe all politicians are liars! But I also believe that it’s become common practice during the election season to stretch the truth about as long as Pinocchio’s nose. And nobody seems too upset about it because we pass it off as politics as usual. As in life, it’s all those little fibs and tweaks and spins that make the public cynical wondering if there is such as thing as an honest politician.

For example, politicians will tell you, when you interview them, that they don’t believe in negative advertising and won’t get involved in mudslinging. Yet, campaign managers will show you example after example of how negative mudslinging has turned election after election. It defines or brands a candidate polarizing voters, which is what politicians want, even if they won’t say it.

I’ve actually sat in on a focus group where voters said they hated the use of phrases like liberal and conservative to describe candidates. Yet, when you asked them why they prefer certain candidates they themselves will use those terms in describing their preference. So who’s the liar here?

Then there’s the phrase “raided social security” which has become a Democratic mantra. I guess we’re all supposed to closer our eyes and imagine the Republican candidate dressed up like a pirate with a blood soaked dagger in their teeth straddling the carcass of a senior citizen. Here’s a fact from the government accounting office: it’s standard business operating procedure both on the state and federal level to place social security funds in with general revenue so it can be used for general revenue purposes. There is no such thing as putting social security in some kind of mythical lock box. It’s doesn’t exist. All politicians have been raiding social security for as long as social security has existed because it’s cheaper to use or borrow excess social security money than going out and borrowing money at higher interest rates to pay for other government programs from other sources. Duh!

And since when does Hillary or Bill Clinton have anything to do with state or local politics? I was the moderator of a local commission race and one of the candidates accused the other of trying to pull a Hillary with the counties health insurance coverage. Say, what? Yet, if you listen to the Republicans Hillary has a hotline to every Democrat in the world. And I hate to break it to you, all politicians are involved in the process of taxing and spending because that’s essentially what the government does. Where do you think the government gets its money, from a bake sale or selling widgets?

Here are some other notions we are supposed to swallow: Republicans don’t care about children. The unions control democrats. There is no such thing as a black republican. Only the democrats speak for working families. Republicans are controlled by big business and big oil. Democrats want total government control of all programs. Campaign finance reform solved all the evils of the election process. All of these statements are false but have become accepted in the lexicon of the election season.

The truth is politicians rely heavily on stereotypes. If they can’t get you to remember the good things about them maybe they can touch a nerve and get you to feel negatively about their candidate. They’re scratching for your emotions. They use classic hot button appeals that have been used since George Washington’s time. They don’t want you to think through an issue. Most voters make their decisions about their candidates from their heart and not from their brain.

That’s another reason all these Pinocchio’s are able to get away with promising you the moon and barely delivering a moon pie. We tend to react to what they say they are going to deliver versus what they can actually deliver. We don’t want to know what a program is going to cost or how it’s going to be paid for, just tell me you’re in favor of it and you’ve got my vote.

That’s how Florida voters approved a high-speed bullet train. The idea seemed so cool until you realize that it could cost 300-billion dollars to build plus cost you up to 30-bucks just to ride from Tampa to Orlando. And the same thing is happening with a new amendment to reduce class sizes in this state. Right now voters favor the amendment almost two to one. It sounds so, so, so right. Never mind it will cost 20 to 50 billion dollars to implement and there’s no guarantee test scores will go up or there will be enough teachers to fill the positions or that teachers’ salaries may have to be slashed to pay for the additional teachers that must be hired. It’s about emotion and denial and getting your way with your vote.

So it becomes one giant circle game. Politicians who stretch the truth, use stereotypes, make wild promises, and use negative advertising are rewarded with victories from voters who deceive themselves, react from their hearts, fail to analyze the cost and can’t see their own noses growing longer than the Pinocchios they end up electing.


Al Ruechel, copyright 2002, all rights reserved

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Al Ruechel Previous Columns:


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We all grieve for Tony Dungy!

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I’ve read the book. Jesus wins!

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