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The Big Scholarship Lie
By Al Ruechel | 06-04-02

Before you start punishing yourself or your child because they can’t seem to find any scholarships out there let me break it to you gently. The cold, hard truth about scholarships is unless your kid is Albert Einstein, or your in debt up to your ears, or you are a minority, or you belong to some bizarre organization, or your from a single parent home-all the supposedly “free” money out there is nothing more than a zephyr in the air, a marketing ploy, another slap in the face for the middle class kids who do their absolute best and get nothing for it.

Please, don’t get discouraged. That doesn’t mean your wonderfully gifted child won’t be able to find some money out there someplace. It just means the task is much more difficult than you ever imagined. You deserve to know the truth and very few financial aid professionals and school counselors seem to be willing to “fess-up”.

Like most parents I’ve discovered the scholarship fallacy the hard way. I talked to dozens of different colleges, filled out endless forms for my kids, ridden the roller coaster of emotions from optimism to disappointment, all the while believing if we just kept trying we’d find that pot of gold for our deserving children. I’m not sure which is worse, knowing the constant optimistic speeches I kept delivering to my kids urging them on to academic excellence were very nieve, or the reality that despite their Herculean efforts their ability to gain scholarship dollars is decided by formulas that seem to have been dreamed up in Walt Disney’s never-never land.

Enough belly aching! Let’s get to the facts.

1. The FAFSA.

This is the government form you must complete if you are seeking any type of financial aid. It is also used by many scholarship funds to determine if your child has a demonstrated financial need. Demonstrated financial need is not determined by you. The government has a large computer that takes into account a zillion variables such as your income, your child’s savings, your age, your investments, the college your child plans to attend, the number of children in your household, the state in which you live, on and on.

The EFC, or the expected family contribution is the magic number. This is how much money the government says you should be able to contribute each year for your child’s education. You will pass out when you see it! For a typical family making $50,000 the FAFSA will suggest you can afford the price of a new economy car each year. I guarantee, unless you have tons of cash stashed away, or a few thousand shares of stock ready to cash, you will not be able to afford it.

“This isn’t the amount of money you have in hand or even can afford, “ Jane Glickman, an information officer with the U.S. Department of Education informed me. “This is a numerical value given to you based on all those variables and based on the amount of money Congress has made available to distribute each year as financial aid.”

“So can you give me this formula, the percentages, so parents know what they’re up against?” I asked.

“No, I don’t have that formula. I’m not sure anyone has. It’s all done by computer so it’s consistent across the board.”

Well, that’s not exactly accurate! There is a 32-page work sheet you can stumble through that makes the IRS form 1040 look like a walk in the park. It doesn’t change the bottom line. Federal Student Aid is for the poor. The unfair part of this equation is that many non-government and corporate scholarships base their award amounts on the EFC or your demonstrated need. Translated! Middle class kids are screwed.

“I don’t think you realize how many poor families are out there, “ Glickman went on to explain. “Federal grants are meant to ensure the poorest Americans have the opportunity to attend college. Middle class families generally will find a way to send their kids to college even if it involves taking out second mortgages to do it.” Another comforting thought!

2. Private Schools offer more Scholarships

It’s true. On a percentage basis, more kids (up to 67 percent in 1998) get scholarships to attend private schools than public. In order to attract the best and brightest kids private schools must offer scholarships and grants to cover their HUGE expenses. Statistically, the scholarships are counted in the general pool of scholarship dollars available to all students across the U.S., which isn’t accurate. In fact, to call them scholarship at all is misleading. They are actually dollars generated by huge endowment funds to offset the staggering costs of attending these private schools. This can play to your advantage since these schools are generally more willing to “negotiate financial packages” than public schools. Here’s the warning though. Schools like Duke or Wake Forest may offer you a “scholarship” or financial package worth $20,000 a year or more. But that still leaves you responsible for $10,000 a year or more. That’s $40,000 in debt after 4 years, not to mention the prospect of graduate school. Plus, according to two recently publish reports there is no direct relationship to the relative success of students who attend private schools versus those attending public schools.

“You have to make that decision, “ a financial aid advisor from Wake Forest reminded me. “We think investing in a quality education in a smaller setting is worth the financial sacrifice many of our students and their parents make. But if handling a lot of debt is a problem then you need to consider other options.”

3. Specialty Scholarships abound

According to the Department of Education, of all the scholarship dollars available in 1998:

- 52 percent were specialty oriented. The primary criteria included things such as: union membership, church affiliation, civic club membership, occupation, geographical location, area of educational specialization, college booster clubs.

- 12 percent were based purely on race with the highest percentages going to African American, Hispanic, and Asian students in that order.

- 12 percent were based on participation in sports

- 8 percent were based strictly on academic performance

- 4 percent were industry and academic partnerships

- 1 percent were National Merit Scholarships

- 4 percent were defined in the “other” category

- 6 percent were “general” scholarships based on a variety of criteria

Let me translate. Your best chance of getting a scholarship is to be a minority that belongs to some kind of organization, have excellent grades, a relative who works for a big company, participate in sports and play a musical instrument.

4. Academic Scholarships

Assuming your child is a good student and will score well on their SAT’s and ACT’s at the end of their Junior year, the most important test they will every take is the PSAT. If they score in the top 1 percent in that test they may qualify for a National Merit Scholarship. Schools don’t automatically dump money at their feet if they score in the upper percentile but it is a tremendous bargaining tool.

5. Negotiate and get it in writing

Your child is a commodity. If your son or daughter has the academic credentials, you need to work like a used car salesman and pit school against school. You need to ask for the maximum scholarship dollars. And I do mean ASK. Start in the middle of their junior year and get things finalized in writing by January 1st of their senior year. You can wait longer and bargain harder if you choose but have the antacid bottle handy. You will need it.

6. Don’t pay for a Scholarship Search Company

There’s no evidence to suggest private companies that search for scholarships are any more successful then you would be on your own. There are fabulous scholarship search engines available on the web for free. Just remember that most of the scholarships they list will be specialty scholarships for which most of your kids don’t qualify.

7. Your High School Guidance Counselor

Get to know your counselor by first name. Don’t count on your kids to remember to bring you all of the college materials you’ll need to complete BEFORE they graduate. Ask for a calendar of due dates on college and scholarship applications. And if there’s anything you don’t understand keep asking questions until it’s clear. Plus, keep a file of all those important papers in a place where it’s easily accessible. In other words, YOU keep a file, not your kids!

8. The Best Scholarship Program

In Florida, there is no doubt the Bright Futures Program is your safest bet. Many other states have similar programs. Basically, if your son or daughter ends up with at least a 3.00 or better, the State of Florida will pay 75 percent of your tuition to attend a state college or university. If your GPA is a 3.5 and you’ve scored at least a 1250 on your SAT, the state will pay 100 percent of your tuition. This is truly gold in your pocket. No funny business, no jumping through hoops. If you do well academically the State wants to keep you here and reward you for your efforts.

9. Loans

There are a variety of sources for educational loans that are well below traditional consumer loans. If you can demonstrate any need at all you may be eligible for these subsidized or unsubsidized government loans. Second Mortgages and special bank loans might also come into play. And if it makes you feel any better, the D.O.E. says the average debt facing college graduates in 1998 was just over $28,750. No wonder the default rate hit a record high of 11.3 percent in that same year.

“We have to face the facts,” says Jim Willminton, a financial aid officer for Equity Alliance. “Twenty years ago college graduates were able to earn more money at a faster rate. Paying back their loans, as a percentage of their annual income, was easier for the most part. Today, the gap between the dollars most of our students owe versus the dollars they are able to make is much larger.” In short, it will take kids longer to pay-off their loans at a higher rate than most of their parents.

Still, as discouraging and maddening as this process is, don’t let it sour you on the value of a college education. Attack the process much like you would put together a budget. Start putting away a few bucks the minute your child is born. Compounding can make that nest egg grow a lot faster then you may image. Invest in one of those prepaid college funds that freeze tuition at today’s rates. Go to a state university and save yourself thousands and thousands of dollars.

Finally, borrowing for an education may be your only option. Consider this though! Over a lifetime, a college graduate will earn 5 to 10 times more than a non-college graduate. Even if you had to borrow every single penny to get through college it will pay off in the end. And if you child isn’t a straight A student don’t toss in the towel. Academic performance is wonderful but is no guarantee that your child will turn out to be a decent human being. Success in life or in the business world isn’t limited to those who just pull down A’s and B’s, or have a college education handed to them on a platter by their parents. There is value to working hard and sacrificing. That’s the route most of us take into adulthood. The promise of free scholarship money is, after all, like much of our society, a hyped-up sales technique the leaves most of us disappointed. We are disappointed we believed the hype, and disappointed no one is doing anything to stop it.

(Originally printed November 2001)


Al Ruechel, copyright 2002, all rights reserved

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