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Al Ruechel Previous Columns:


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Glenn, we’ll be watching you… carefully!
By Al Ruechel | 01-20-06

Fantastic! Great! Soon the TV world will get to know Glenn Beck the way we do. Did you hear the news? Of course you did! Glenn and crew will be appearing on CNN’s Headline News starting in April, five nights a week. Wow! Having been on local TV for more than 30 years myself I’m excited for Glenn. This medium is able to do things that radio cannot. Pictures tell stories that can be failed by words alone. Add sound and creativity and you have the makings for a revolution of the mind, and knowing Glenn, the soul. Glenn’s hit the big time tied to a monster network, CNN, desperately trying to find the next wave in news entertainment. The millions of people who listen to him on a daily basis will bring the numbers only talent can deliver to Headline News.

All this fame for a guy who used to make fun of my hair plugs on his Tampa radio program. That’s how we met and have been friends ever since.

But, my friend Glenn, we who love you and what you do.. are going to be watching carefully. Fame, and the money that comes with it, has a way of changing people. Suddenly you don’t have to make the tuff decisions facing many “Real Americans” ever day such as: delaying a dental or medical procedure because you don’t have the cash on hand; living with 15 year old carpet just one more year hoping no more unexpected events like a burst water heater, or a leaking roof spoil your budget; standing in line at a grocery store hoping you’ve brought enough coupons and scraped enough pennies together from behind the car seat to avoid the embarrassment of coming up short at the cash register. These are the images that describe the real economic issues many of your listeners face. Those struggles, believe it or not, keep us grounded in what its important in life. No, the middle class is not seeking sympathy or whining away their lives. They enjoy and thank God for whatever blessings OR struggles come their way. Don’t forget them when your daily limo whisks you to work or private jet propels you to your next gig!

Next, we pray you do have the freedom to do whatever you know is right. It sounds good on paper, but how will it translate on air. Ratings are King and Queen and all the Jack’s, ten’s, and two’s combined, even more so in TV than in radio. CNN is betting your daily radio audience will follow. I hope they do. And I hope the mother ship gives you time to build a following before they jerk the chain as all management eventually does. You won’t make the same mistakes as Rush and a host of other radio guys who’ve tried to make the transition. Your tour shows are a superb combination of visual and mental imagery tied to the arteries of your heart-song. Give us that kind of message nightly and even the producers of “24” will be shaking in their boots.

And please, please stay away from sexual innuendo. We can’t stand it when truly conservative thinkers abandon their moral imperatives for a cheap joke that appeals to the animal instincts we’ve attempted to control by making the right choices. We like standing on the higher ground!

Oh yes. Make as laugh along the way; at ourselves, at our habits, our problems, our attempts at solving the sometimes unsolvable. We all need to lighten up. Your gang does it better than anyone else. Don’t let us down.

Here’s another word of advice from “us”. Don’t spread yourself so thin there’s nothing left for us. You are doing no favor to any of us if you don’t have time to think, or see your family. You’re going to keep doing both your radio show and TV show with the same energy and commitment? Right! If your head is spinning around at 500-million miles an hour how are you going to hear that “still, small voice” that only visits us in the quiet time?

And finally, my sick freak friend, may your gift of humility never be in short supply. It sets you apart from all the other BIG names. In your weakness you seem to be more like us. For the first time in years, maybe ever, you will be exposing the rest of the nation to the “Real America”. You will be popping up in the middle of a news organization that hasn’t always done that. We trust you with “us”! Keep your finger on our pulse, not for convenience or ratings or material success, but because its our life, our stories, our prayers and even our failures that have made what you are.

Do well, oh trusted friend. You and your crew are more than up to the task. Take note though: we will be watching you and holding “you” accountable to yourself!


Al Ruechel, Copyright 2006, All Rights Reserved

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